Myths and Reality about Emerging Technologies

I found this chart on disruptivetechnologies.com. I found it interesting, like the information we have received in school and from our textbooks. Enjoy. Mary

Myth	Reality
Innovation is random	Innovation is a discipline — it can be measured and managed. Consider how Procter & Gamble's structured approach to innovation allowed it to triple its innovation success rate and double the size of a typical initiative.
Only creative geniuses can innovate	Innovation is distinct from creativity. While creativity can help, people who aren't intrinsically creative can create high-impact innovation if they follow the right process.
You're either an innovator or you're not	Research recounted in The Innovator's DNA described how innovation is about 30 percent nature and 70 percent nurture.
Innovation happens in the R&D lab	Innovation — something different that has impact — can happen anywhere in an organization. Everyone should be looking for new ways to solve old problems.
We will win with superior technology	Most market disruptions rest on innovative business models — new ways to create, capture, or deliver value.
Innovation is all about improved performance	Sometimes innovation is about improving performance along traditional dimensions, but some of the most powerful disruptive innovations sacrifice raw performance in the name of accessibility or affordability.*
Our customers will be a critical source of innovation insight	Your customers might tell you how to make your current offering better, but they won't point the way to disruptive growth; you have to explore new markets in new ways to identify new growth businesses.
Game changing innovation is done only by entrepreneurs	Many of the most exciting disruptions in recent years — such as GE's low cost imaging solution and Cisco's TelePresence solution — have come from big companies.
We will win by targeting the biggest markets	Markets that don't exist are difficult to precisely measure or analyze; the most powerful innovations create new markets.
Innovation requires big bets	As our friend Peter Sims writes in Little Bets, if you want to win big, you should start small.