When Steve Jobs left Apple in 1985, Jack Sculley exercised his delivery skills as leader of Apple Computers by issuing its first corporate stock dividend and expanding Apple's market. Without Jobs, Apple suffered without an innovator at the helm and produced products that were poorly marketed due to poor management. Jobs spent his time away from Apple purchasing Pixar and developing the UNIX-derived NeXTstep operating system. When Jobs came back to Apple in 1996, he set about making Apple healthy and partnering with Microsoft ending the competition between them.
Tim Cook is known for his management skills and served well as the COO but will Apple go down hill without an innovator at the helm? Businessmen with great managerial skills tend to not have high innovative skills. Will Apple lose it's status as a disruptive innovator? Will Cook squelch the creativity Apple needs to stay healthy? This time Jobs is fighting for his life and not innovating. I don't believe there will be a comeback. What do you think?
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